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Council Post: Going Fishing: How Content Catches Sales

Por: Forbes Business December 09, 2022

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Founder + Creative Director at , award-winning B2B content creative agency. getty Crafting content for specific stages of the buyer’s journey is proven to pay off: Content Marketing Institute’s annual survey showed that of the customer life cycle. After all, ensuring prospects and customers see the right materials at the exact right time is how marketing teams make sales and drive retention. The right kind of content, meaning the correct... + full article



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