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Pantone's 2023 Color of the Year Is Viva Magenta

Por: Time Entertainment December 02, 2022

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In a cultural moment shaped by countless challenges, for 2023 is a bold shade of red that speaks to the strength and vitality needed for forging a more positive future. PANTONE 18-1750 Viva Magenta, a vibrant and nuanced shade of crimson red, is a study in balances: drawing on both warm and cool tones, the color’s origins are grounded in nature with an electrifying hue that can be found in both the physical and virtual spheres, speaking to the... + full article



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