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FTX's downfall casts a shadow over other sports-rights deals. What's up, Crypto.com Arena?

Por: Los Angeles Times Business November 18, 2022

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When the Miami Heat announced in March 2021 that the team had sold naming rights for its arena to FTX, the response from sports fans was a resounding: Who? In the year and a half since, the Bahamas-based cryptocurrency exchange has become ubiquitous in the sports world. Its name was on the uniforms of Major League Baseball umpires. It had a partnership with the Mercedes-Benz Formula One team and deals with four professional sports teams and some... + full article



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