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While Netflix Pushes Quantity, Quality Matters More To Most Viewers, UTA Data Suggests

Por: Forbes Business October 20, 2022

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Future Publishing via Getty Images The flood of Netflix shows – , led by big hits such as Stranger Things and Monster - Dahmer: The Jeffrey Dahmer Story – may have helped after a crummy first half of the year. But new data from big data unit released Wednesday during Advertising Week presentations suggests that consumers are more in tune with quality than quantity in an era where they have seemingly bottomless choice in what to watch.... + full article



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