Por: Forbes Business September 24, 2022
Business leader presenting analytics to teamgetty The results of growth marketing campaigns can take a while to surface. Early on, easy-to-digest metrics like ROI and the number of qualified leads may not be too impressive. Initial numbers could prompt growth marketers to abandon their ideas and campaigns. But quantitative measurements aren’t the only way to gauge the effectiveness of online content and other growth marketing tactics.... + full article
Forbes USA Business September 29, 2022
Founder + Creative Director at , award-winning B2B content creative agency. getty When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing.... + más
Influencer marketing stats: How creators have impacted businesses in 2021 | Business Insider
Comcast promises huge boost to cable upload speeds by end of 2023 | Ars Technica
The New York Times USA Business September 29, 2022
When McKinsey & Company, the global consulting giant, sat down with executives of Juul Labs in late 2017, the vaping company was well on its way to becoming a sensation among teenagers eager to latch on to the latest fad — inhaling flavored, supercharged nicotine vapor through... + más
After rocky start, hopes up in Oregon drug decriminalization | Portland Press Herald
Some see hope in Oregon’s move to decriminalize hard drugs, despite its rocky start | The Boston Globe
RTTNews USA Business September 27, 2022
The World Bank downgraded its growth projections for the East Asia and the Pacific region as the zero-COVID approach dampened China's economic growth, while most of the other countries of the region rebounded in the first half of 2022.The Washington-based lender forecast... + más
China calls U.S. claim it coerces Pacific islands in new report nonsense | Newsweek
World Bank cuts China growth forecast as COVID-19, real-estate crunch take toll | Fox Business
Fox Business USA Business September 26, 2022
Check out what's clicking on FoxBusiness.com Dara Treseder, senior vice president and global head of marketing, communications and membership, is exiting the fitness giant to become the chief marketing officer of design software provider AutoDesk. Treseder is exiting the... + más
What Happened To Peloton’s CMO Dara Treseder And The Wellness Industry At Large? | Forbes
Time for someone else to ride the Peloton bike? | CNN
Forbes USA Business September 25, 2022
Federal Reserve - Economy and monetary policy word collage.getty Those few articles that say the Federal Reserve wants to cause a stock market selloff are nonsense. Behind the Fed’s inflation-fighting stance is an even larger goal: To restore health to the U.S. economy and... + más
How much 'pain'? Fed to signal more rate hikes ahead | Associated Press
High inflation in sight, Fed to signal more rate hikes ahead | Associated Press
The Root USA Business September 24, 2022
We’ve been reporting on ways major companies have gotten it all the way wrong when it comes to culturally sensitive marketing. (We see you, Walmart.) And while it might be too late for those companies to get it right this year, with the right guidance, they can put a more... + más
Walmart pulls Juneteenth ice cream from shelves | WPLG Local 10
Colgate, Various OTC Medical Products Sold At Family Dollar Recalled | RTTNews
Business Insider USA Tech September 24, 2022
Many marketers had long underestimated the value of creators in their marketing mix. That's no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year. The creator... + más
How to make money on Snapchat, according to creators | Business Insider
Under the Influence: New Study Shows Black Influencers Make 35 Percent Less Than White Counterparts | The Root
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